CK Golf Coaching
Project Overview
CK Golf Coaching was in need of a brand identity. Through a collaborative effort with Chris, we designed a brand visual style and logo that captured his personality, values and business goals.
Ideation
Explanation
After a collaborative brainstorming session, Chris and I decided on the “golf swing” idea. We fleshed out the concept into three variations.
Refinement
Explanation
We chose to go with the first variation, seen in the image above. However, the swing pose was not ideal. After trying a few different options we decided on the one shown below.
Final Logo
Explanation
In-order to capture the sporty look, we made the logotype italic and changed the font. We went with a navy blue and gold color scheme to match the colors of his alma mater.
Touch Points
Reflection
Although the project turned out great, I think the design process could have gone smoother with some more planning. Had I created a more thorough project plan at the beginning I think we would not have needed as many revisions as we did.